I was recently given a blog post for publication on a client’s website. It was honestly the worst formatted and most terribly written Microsoft Word document that I’ve ever seen; a complete client horror story. It had basic typos, repetition, grammatical errors, inappropriate formatting– the works. It really got me thinking, so I chose to…

First impressions count, and email signatures are the final part of that first impression when communicating via email; it should make a lasting impact and provide useful resources. Conveying authority and credibility can be challenging at the best of times if someone doesn’t know who you are, especially if you’re a scrappy startup, so make…