10 Management started a new division called 10 Records, and with that came the necessity for consistent and complimentary branding between the two ventures.
The former 10 Management logo was of an era, screamed “Tumblr hipsterdom!”, and wasn’t the most easily recognizable of designs due to the partially photographic nature of it. 10 Management needed a modern, simple and yet iconic brand; that’s when they brought Split An Atom into the equation.
What we gave to 10 is a brand that will age gracefully as stylistic trends come and go within the music industry.